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Welcome to Vietnam
There’s more to Vietnam than the traditional image of rice paddies and conical hats. Here you’ll find a country bursting with energy and forward motion. You’ll feel it in the hum and activity on the streets. You’ll see it in the way Vietnamese welcome you to their homes, invite you to taste their food, and proudly show you their rich culture. You’ll sense it in the options and opportunities all around. Simply put, there's never been a more exciting time to visit. Whatever you travel for, you can find it in #VietnamNOW.

One thing is for sure, Vietnam is a country of diversity. If you love nature, you’ll have countless appealing destinations to choose from. Long-distance cycling and motorbike trips are ideal for soaking up views of gaping mountain passes and sun-drenched rice fields. Vietnam offers water babies excellent scuba-diving in Nha Trang, kite-surfing in Mui Ne, and sparkling beaches in Phu Quoc and Con Dao. Cruise and kayak through majestic Halong Bay, or test your legs in the epic cave systems of Phong Nha-Ke Bang National Park. For a romantic stay, plan a riverside retreat in the Mekong Delta or head to the forests of Dalat. When it comes to enjoying nature in Vietnam, the list is truly exciting, and possibly endless.

Vietnam inherited its cultural wealth from thousands of years of history, sprinkled with a handful of outside influences. Through it all, the Vietnamese have a strong sense of pride in their traditions and way of life. The central cities of Hue and Hoi An are treasure troves for culture lovers, as is Hanoi, the country’s graceful capital. Outside the cities, many elements of Vietnamese culture trace back to cycles of wet rice cultivation, from harvest festivals to table manners. There are countless ways to immerse yourself in the fabric of Vietnamese life, including cooking classes, craft workshops, temple tours, musical performances, museums visits and more.

The pure joy of getting sand on your toes, sun on your skin and saltwater in your hair is never far away when you’re in Vietnam. There are countless beaches to choose from – some well-known, others completely hidden. Vietnam’s islands of Con Dao and Phu Quoc are famous for having the most inviting water and pristine shores. If you enjoy a bit of activity and nightlife mixed into your beach holidays, the coastal towns of Da Nang and Nha Trang offer just that. Need an escape from the world? Humble Quy Nhon is a well-kept secret. Even more remote? Set your sights on Cham Islands or Tam Ky in Central Vietnam. See the stories below for more beach-y inspiration.

Wellness is a way of life in Vietnam. If you’re seeking to reconnect, re-balance, and restore during your holidays, you’ve come to the right place. Take your pick of tranquil wellness resorts in Da Nang and Nha Trang, step into a few yoga or meditation classes in Hoi An, or do a full detox at a mountain retreat in Da Lat. Even in Vietnam’s most energetic cities, countless day spas offer professional massages and therapies at surprisingly reasonable rates. Healthy eating is pure pleasure in Vietnam. Here, ingredients are pulled fresh from the land and sea, and prepared in exquisite, nourishing meals. For a deeper journey into mindfulness, the ancient city of Hue beckons with Zen houses, peaceful pagodas, and uninterrupted serenity.